Well this is interesting...in honor of the 20th anniversary of the Sonic the Hedgehog franchise, Sega of America and ASA are teaming up to present a skateboarding event with a Sonic theme this Saturday. Now, this is obviously a marketing technique, but I never thought of something like this. I mean, I guess it makes sense because it's fast and that's what Sonic is known for, but shouldn't it be strictly video games? Skateboarding to promote a video game seems too random. This year was also the 25th anniversary of The Legend of Zelda, and last year was the 25th anniversary of Mario, but Nintendo never celebrated like this. Not sure what the reception of this event would be like, but I guess we'll see.
Link: http://www.sega.com/news/?n=5414
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